Brazilian entertainment giant Globo is strengthening its international presence with a series of major television deals, format adaptations, and strategic partnerships announced at Mipcom 2026. Leading the latest developments is the sale of Blood Red – Under the Moonlight, a teen supernatural thriller featuring werewolves, vampires, and a complicated love triangle, to the BBC for distribution on BBC iPlayer and BBC Three.
The agreement represents an important milestone for Globoplay, Globo’s streaming platform, as it marks the first time a Globoplay Original production has been licensed to the BBC. The deal also highlights the growing international interest in Brazilian television productions that combine distinctive local settings with stories capable of attracting audiences worldwide.
Alongside Blood Red, Globo used its Mipcom showcase to spotlight several major drama productions, including Anything Goes, Three Graces, and To Love Is to Care. The company also highlighted international adaptations of its successful telenovelas and announced developments involving broadcasters and production companies in Portugal, Turkey, and Greece.
Together, these moves demonstrate Globo’s ambition to expand beyond traditional program sales and build lasting international partnerships around its original productions and proven storytelling formats.
Blood Red – Under the Moonlight Heads to BBC iPlayer and BBC Three
The BBC acquisition of Blood Red – Under the Moonlight emerged as one of the biggest announcements at Globo’s Mipcom 2026 showcase.
The series is a fantasy-adventure thriller that blends supernatural mythology, teenage romance, and coming-of-age drama. Its central appeal lies in the combination of werewolves, vampires, and a love triangle, giving the production an opportunity to reach viewers interested in supernatural fiction and emotionally driven young-adult stories.
Designed as a half-hour series, Blood Red also represents a significant genre expansion for Globoplay Originals. While Brazilian television has long been associated with powerful family dramas, romantic storylines, and telenovelas, the new production demonstrates Globo’s interest in exploring fantasy and adventure alongside its established strengths.
The series was created and written by Claudia Sardinha, known for Rensga Hits!, and Rosane Svartman, associated with A Life Worth Living. The production is set and filmed in the southeastern Brazilian state of Minas Gerais, using its rolling forested hills and distinctive landscapes to establish the atmosphere of the story.
Rather than relying exclusively on familiar supernatural imagery, the series draws on Brazil’s natural environment and local cultural identity. The country’s landscapes, architecture, folklore, and wildlife help provide a distinctive setting for a story built around creatures of the night and the emotional challenges of adolescence.
The region’s natural beauty, including its association with maned wolves, offers an opportunity to connect the fantasy elements with the Brazilian environment.
This balance between internationally recognizable genres and locally grounded storytelling is central to Globo’s strategy. Supernatural dramas can travel across borders because their central themes—love, identity, belonging, fear, and growing up—are widely understood. A distinctive setting, meanwhile, can give a series an identity that separates it from competing international productions.
For the BBC, the acquisition adds a Brazilian original to its programming offering. For Globo, the agreement provides an opportunity to introduce a Globoplay production to a major British broadcasting and streaming audience.
Globo’s head of international business, Angela Colla, said the deal demonstrates how understanding audiences can help stories reach viewers in new territories. She also emphasized that the company’s work continues beyond the delivery of a finished production, involving collaboration with partners on launch strategies, audience engagement, and performance insights.
The BBC agreement therefore represents more than a straightforward content sale. It illustrates how international distributors and producers can work together to position individual titles for audiences who may be unfamiliar with their original markets.
Globo Showcases Its Super Dramas and Major Telenovelas
Although Blood Red attracted considerable attention, Globo’s Mipcom presentation also emphasized the continuing importance of its large-scale drama productions.
The company’s Super Dramas benefit from the production infrastructure at Estúdios Globo in Rio de Janeiro. The studio complex supports ambitious productions that combine extensive sets, detailed visual design, established creative teams, and the storytelling traditions that have made Brazilian telenovelas popular.
Among the titles highlighted was Anything Goes, a remake of one of Brazil’s major telenovela successes from the 1980s. The updated production combines a fast-moving narrative with an elaborate presentation designed to appeal to contemporary audiences.
One of the show’s standout moments reportedly occurred during the murder of its central villainess, when the production achieved a 56% audience share. The figure illustrates the potential impact of a major dramatic turning point when a series successfully captures public attention.
Globo also highlighted Three Graces, a drama built around teenage pregnancy. The subject provides a foundation for exploring relationships, family expectations, personal decisions, and the pressures that can shape young people’s lives.
Another featured production was To Love Is to Care, which combines traditional melodrama with a contemporary urban setting. The story brings together romance, mystery, and a whodunnit structure, creating multiple narrative threads designed to keep audiences engaged.
The production also demonstrates the technical scale of Globo’s dramatic storytelling. One of its major sequences involves a flood in the first episode, created using an LED wall and an artificial lake measuring approximately 140,000 square feet.
Such sequences can help establish the visual identity of a production while placing characters in situations that demand difficult decisions. However, the company’s broader message at Mipcom was that impressive production values must ultimately support compelling characters and emotionally engaging stories.
Why Strong Characters Matter More Than Spectacle
During the showcase, Colla stressed that successful international television is not necessarily defined by the loudest marketing campaign or the most visually spectacular scenes.
Instead, she argued that stories endure when audiences find personal meaning in them.
Characters, relationships, moral dilemmas, authentic experiences, and contemporary social tensions can encourage viewers to invest emotionally in a narrative. These elements also help create conversations that continue after an episode ends.
This approach is especially relevant in an international television market where audiences can choose from productions originating in many different countries.
A series may attract initial attention through an unusual premise, a recognizable genre, or impressive visuals. Keeping viewers engaged over multiple episodes, however, generally requires more than a strong opening concept.
Emotional investment can also make a production easier to adapt for different markets. Although cultural details may change between countries, themes involving family, loyalty, ambition, betrayal, romance, and personal responsibility often remain understandable across borders.
For Globo, the challenge is to preserve the emotional core of its stories while allowing international partners to reinterpret those stories for their own audiences.
That philosophy is reflected in the company’s approach to both original programming and format licensing.
Portugal Moves Ahead With a Local Version of Brazil Avenue
Globo’s partnership with Portuguese broadcaster SIC is another important part of its international expansion.
In September 2026, SIC announced plans to adapt Brazil Avenue, one of Globo’s landmark telenovela hits. The development builds on the relationship between the two companies following the Portuguese adaptation of Pages of Life.
The new production, titled Avenida Portugal, is scheduled to begin filming the following month, according to the announcement.
For SIC, adapting established Globo scripts represents a further step in its relationship with the Brazilian company. Vanessa Fino Tierno, SIC’s director of television business, acquisitions and sales, explained that the broadcaster had decided to adapt some of Globo’s strongest scripts.
The approach allows a local broadcaster to work with a story that has already demonstrated its appeal in another market while reshaping its presentation for Portuguese viewers.
Successful adaptations do not necessarily reproduce every character detail, cultural reference, or dramatic situation exactly as it appeared in the original. Instead, they identify the elements that made the story effective and reinterpret them within the social and cultural context of the new market.
Rodrigo Nascimento, Globo’s head of business development for Europe, the Middle East, and Africa, highlighted this principle during the Mipcom showcase.
According to Nascimento, the strongest adaptations preserve the emotional truths that made a story resonate while allowing it to become meaningful to a different audience.
The planned Portuguese version of Brazil Avenue follows this model, bringing a Brazilian television success into a new production environment.
Ay Yapim Expands Its Partnership With Globo
Turkey has also become an important territory for Globo’s international format business.
Three years ago, Globo announced that Turkish production company Ay Yapim had acquired the international remake rights to Brazil Avenue. The relationship has since developed into a broader three-format agreement, announced in September 2026.
One of the most significant projects associated with the partnership is Leyla, the first international adaptation of Brazil Avenue. The Turkish production was sold by Madd Entertainment to more than 100 countries and received an International Emmy nomination.
Its international performance demonstrates how an established Brazilian story can be reimagined for another television industry and subsequently find audiences well beyond its production territory.
The expanded agreement also includes The Life She Built, an adaptation of Globo’s hit telenovela Looks & Essence, originally known as Fina Estampa.
The new project is being directed by Hilal Saral, who also directed Leyla.
Ay Yapim chief executive Kerem Çatay described the relationship between the Turkish company and Globo humorously as a dramatic love story involving occasional conflicts. He also expressed optimism about the potential for further cooperation, praising the combination of Globo’s content and Turkish production capabilities.
The partnership illustrates the commercial potential of proven television formats. Rather than depending exclusively on finished-program sales, Globo can generate additional opportunities by allowing production companies in other territories to develop their own versions of established stories.
For local broadcasters, the arrangement offers access to existing narrative foundations. For Globo, it creates opportunities to extend the commercial life of its intellectual property.
Greece Adapts The Others and All the Flowers
Globo is also expanding its presence in Greece through partnerships involving Alpha TV and production company Primavisione.
One project is a local adaptation of The Others, a Globoplay Original known for its engagement with difficult social issues. Production is underway, with Alexandros Avranas attached to the Greek adaptation. Avranas is known for directing Miss Violence, which received recognition at the Venice Film Festival.
The project attracted interest because of the challenging subjects explored in the original Brazilian production.
Alpha TV program director Christos Kompos said that the series immediately stood out because of the seriousness and discomfort of the social issues it addresses. He suggested that such subject matter might discourage some executives, but argued that this was precisely why the production deserved attention.
Kompos also emphasized that complicated cultural conversations should not be left exclusively to premium streaming services.
His comments reflect an argument about the role mainstream television can play in addressing difficult social questions. A drama can entertain audiences while also presenting uncomfortable situations that encourage discussion about communities, relationships, and social behavior.
The Greek adaptation aims to bring those questions to a new audience without treating them simply as sensational material.
Alpha TV, Primavisione, and Globo are also collaborating on a local adaptation of All the Flowers. The project forms part of a broader strategic partnership intended to develop Greek versions of Brazilian stories.
Taken together, the two adaptations demonstrate that Globo’s international strategy extends beyond exporting finished episodes. The company is also working with local partners to develop productions shaped by the expectations and viewing habits of audiences in individual countries.
Globo Strengthens Its Reputation Through International Recognition
Globo’s Mipcom showcase also highlighted the company’s growing international profile and recognition for productions that address social issues.
At the 2026 market, Globo was set to receive the Mipcom Recognition for SDG Impact award, presented in partnership with the United Nations. The recognition acknowledges the impact of its productions in relation to social causes.
The award adds another dimension to Globo’s international positioning. In addition to large-scale entertainment, the company is seeking recognition for programming that engages with social questions and encourages audiences to reflect on issues affecting their communities.
Another title mentioned during the showcase was Emergency 53, a Globoplay Original described as a medical drama with the energy of an action-driven ensemble series.
The production previously received attention at Berlin and went on to win the first Studio Babelsberg Production Excellence Award, presented at the Berlinale Series Market.
Globo also highlighted The Playoffs, a series exploring the behind-the-scenes world of professional football. The production was described as an adrenaline-fuelled look at the professional sports environment and premiered globally at SXSW London in June 2026.
Its presence at the festival reflects Globo’s efforts to place its productions at major international events, where industry professionals can discover new programming, assess potential partnerships, and explore distribution opportunities.
Together, these developments demonstrate the range of Globo’s portfolio, which includes supernatural thrillers, medical dramas, social issue series, football-focused stories, and traditional telenovelas.
Globoplay Originals Target Different Audiences and Genres
A central element of Globo’s strategy is the relationship between its streaming service and its international content business.
Globoplay Originals allow the company to explore genres and audiences that may not be served in precisely the same way by its traditional television productions.
Blood Red – Under the Moonlight, for example, combines fantasy, romance, and coming-of-age storytelling. The Others focuses on difficult social questions, while Emergency 53 explores the high-pressure world of emergency medicine.
These productions share a commitment to narrative development and production quality, but their themes and intended audiences differ.
That diversity can make a content portfolio more attractive to international buyers. A broadcaster looking for a supernatural young-adult series may have different requirements from a streaming platform searching for a serious social drama or a distributor interested in a high-energy sports production.
By offering titles across multiple genres, Globo can approach a wider range of potential partners while building on its experience in Brazilian television.
The company’s strategy also reflects changing international viewing habits. Audiences increasingly encounter television stories from outside their own countries, while broadcasters and streaming services search for distinctive productions that can stand out in crowded entertainment markets.
For Brazilian content, international licensing provides an opportunity to introduce local settings, cultural references, and creative talent to viewers who may have limited previous exposure to the country’s television industry.
Brazil Avenue 2 and Globo’s Next Chapter
Looking beyond the immediate announcements, Globo is also preparing Brazil Avenue 2, continuing the company’s development of a property that has already demonstrated significant international potential.
The title’s future comes at a time when the original story is gaining renewed commercial life through international adaptations.
The Portuguese project Avenida Portugal and the Turkish production Leyla illustrate two different ways a successful format can travel. One is being developed for Portugal through SIC, while the other has helped establish a broader relationship between Globo and Ay Yapim.
The preparation of Brazil Avenue 2 adds another development to the story’s international journey, although further details about the project were not included in the showcase announcements.
For Globo, the opportunity lies in building a long-term relationship between its stories and the audiences who connect with them.
A successful drama can generate interest through its original broadcast, continue through streaming, inspire local adaptations, and eventually become familiar to viewers across several generations and territories.
Colla concluded the showcase by emphasizing that stories become meaningful when audiences recognize elements of themselves in the characters and situations on screen.
That connection, she suggested, can extend beyond individual episodes and grow across platforms, communities, countries, and generations.
What Globo’s Mipcom 2026 Deals Mean for International Television
Globo’s latest announcements reveal a strategy built around three complementary priorities: selling finished productions, licensing established formats, and developing original stories for international audiences.
The BBC deal for Blood Red – Under the Moonlight is a particularly notable step because it brings a Globoplay Original to BBC iPlayer and BBC Three for the first time.
Meanwhile, the company’s partnerships with SIC, Ay Yapim, Alpha TV, and Primavisione demonstrate the continuing value of adapting successful Brazilian stories for other markets.
These arrangements also highlight the importance of flexibility. A story’s central emotional themes can remain intact even as characters, cultural references, and production choices are reshaped for local audiences.
Globo’s portfolio gives international buyers several entry points into its content business, from supernatural fiction and social dramas to high-profile telenovelas and sports-focused programming.
The company’s message at Mipcom was clear: global television success depends not only on production scale or recognizable genres, but also on stories that create a lasting emotional connection with viewers.
As Blood Red prepares to reach a British audience and new adaptations move forward in Europe, Globo is positioning its Brazilian storytelling expertise as a foundation for further international growth.