Bon Iver, the indie-folk project led by Justin Vernon, has always been known for its introspective lyrics, ethereal soundscapes, and ability to evoke deep emotions through music. The latest visual offering from the band, the music video for “Everything Is Peaceful Love,” continues this tradition while adding a layer of whimsy and optimism that feels both refreshing and deeply resonant. Directed by acclaimed filmmaker John Wilson, the video is a surreal yet heartfelt exploration of joy, resilience, and the beauty of everyday life.
The song itself, a track from Bon Iver’s 2021 album I, I, is a soothing blend of layered harmonies, gentle instrumentation, and Vernon’s signature falsetto. Its lyrics, which reflect on themes of peace, love, and acceptance, serve as a comforting reminder to find light even in the darkest moments. The video, released recently, amplifies these themes through its vivid imagery and playful tone, creating a visual experience that is as uplifting as it is thought-provoking.
At the center of the video is Justin Vernon, who spends much of the runtime smiling—a subtle but significant departure from the often somber and introspective tone of Bon Iver’s previous work. This shift is intentional, as the video seeks to capture the idea of finding joy and contentment in the midst of life’s chaos. Vernon’s smile, both genuine and enigmatic, becomes a symbol of resilience and hope, inviting viewers to embrace the same sense of peace and positivity.
“I wanted the video to feel like a warm hug,” Vernon said in a recent interview. “The song is about finding peace and love in the world, even when things feel overwhelming. John [Wilson] really understood that vision and brought it to life in a way that’s both beautiful and a little bit quirky.”
John Wilson, the director behind the video, is best known for his HBO docuseries How To with John Wilson, which blends humor, poignancy, and a keen observational eye to explore the quirks of modern life. His unique style—marked by a mix of documentary realism and surrealist touches—is on full display in the “Everything Is Peaceful Love” video. The result is a visual narrative that feels both grounded and dreamlike, capturing the essence of the song while adding layers of meaning and interpretation.
The video opens with Vernon sitting in a nondescript room, smiling directly at the camera. As the song progresses, the scene shifts to a series of vignettes that showcase everyday moments infused with a sense of wonder and magic. From a man joyfully riding a bicycle through a suburban neighborhood to a group of people dancing in a park, the video celebrates the simple pleasures of life while hinting at the deeper connections that bind us all.
One of the most striking sequences features Vernon walking through a forest, his smile unwavering as he encounters a series of surreal and whimsical elements—a floating chair, a glowing orb, and a group of people dressed in animal costumes. These images, while seemingly random, come together to create a sense of unity and harmony, reinforcing the song’s message of peace and love.
“I wanted the video to feel like a journey,” Wilson explained. “It’s about finding beauty in the unexpected and embracing the weirdness of life. Justin’s smile is the thread that ties it all together—it’s a reminder that no matter what happens, there’s always something to be grateful for.”
The video’s playful tone is complemented by its vibrant color palette and meticulous attention to detail. Each frame is carefully composed, with Wilson’s signature blend of humor and heart shining through in every shot. The result is a visual experience that feels both intimate and expansive, inviting viewers to see the world through a lens of curiosity and optimism.
For fans of Bon Iver, the video is a welcome addition to the band’s already rich visual catalog. Known for their innovative and often experimental approach to music videos, Bon Iver has consistently pushed the boundaries of what a music video can be. From the haunting visuals of “Holocene” to the abstract storytelling of “33 ‘GOD’,” the band has always used the medium to enhance and expand the meaning of their music.
“Everything Is Peaceful Love” is no exception. The video not only complements the song but also adds new layers of meaning, inviting viewers to engage with the music on a deeper level. It’s a testament to the power of collaboration, with Vernon and Wilson coming together to create something that is both deeply personal and universally relatable.
The release of the video comes at a time when the world is grappling with uncertainty and division, making its message of peace and love all the more poignant. In a cultural moment that often feels overwhelming, the video serves as a gentle reminder to find joy in the small things and to approach life with a sense of wonder and gratitude.
“I think we all need a little more peace and love in our lives,” Vernon said. “This song, and this video, are my way of sharing that with the world. If it can make even one person smile, then I feel like we’ve done our job.”
For John Wilson, the project was an opportunity to explore new creative territory while staying true to his unique vision. “Working with Justin was a dream,” he said. “We both wanted to create something that felt authentic and uplifting, and I think we achieved that. It’s a video that celebrates life in all its weird, wonderful glory.”
As “Everything Is Peaceful Love” continues to resonate with fans, it’s clear that Bon Iver’s ability to connect with listeners on a deep emotional level remains as strong as ever. The video, with its blend of humor, heart, and surrealism, is a perfect reflection of the band’s ethos—a celebration of the beauty and complexity of life, and a reminder to keep smiling through it all.
In a world that often feels divided and uncertain, Bon Iver’s music—and now, their visuals—offer a sense of solace and connection. With “Everything Is Peaceful Love,” Justin Vernon and John Wilson have created a work of art that is both timely and timeless, a testament to the enduring power of music and the human spirit.
As the video continues to make its way into the hearts and minds of viewers, one thing is clear: Bon Iver’s message of peace, love, and resilience is more important than ever. And through it all, Justin Vernon’s smile remains a beacon of hope, reminding us that even in the darkest moments, there is always light to be found.