Skechers will make a commercial during the fourth quarter featuring Snoop Dogg, who showed what he can do while wearing the brand’s sleeveless shoes.
The 30-minute “All Walks of Life” ad, which was conceptualized by Snoop himself, featured cameos from fellow brand ambassadors Howie Long and Tony Romo as well as his close friend and longtime advertising partner. Martha Stewart era. With his song “Who Am I? (What’s My Name?)” playing throughout, the ad puts Snoop in a variety of situations, from flying on his private jet to performing on stage, delivering newspapers, teaching football in schools and even sitting in the Oval Office of the White House. with his feet up on the table, everything made him a normal style.
The spot was produced by SKX Studios and directed by Mark Nickelsburg.
Skechers has been a permanent Super Bowl advertiser for 12 years since launching its first sports campaign featuring Joe Montana. Where last year saw the brand working with country and western legend Willie Nelson.
