Ayurvedic oral care manufacturer Dabur Red Paste, from science-based Ayurveda professional Dabur India, has unveiled an extraordinary musical video ‘Desh ka Lal x Eir Bir Phatte’ to have fun the eightieth delivery anniversary of legendary actor Amitabh Bachchan.
Abhishek Jugran, Vice-President of Marketing, Dabur India, said, “The complete Dabur household joins me in wishing Mr. Amitabh Bachchan a very Happy Birthday. We are all extraordinarily extremely joyful to mark his eightieth birthday with this specific track video. It will become even extra unique with Mr. Bachchan himself performing the famous music ‘Eir Bir Phatte’ in a manufacturer-new avatar. The new marketing campaign is a musical but informative way of highlighting how Dabur Red Paste combines the excellent of Ayurveda and current Science for whole oral care.”
Harkawal Singh, Marketing Head – Oral Care, Dabur India, said, “The distinctive musical video, conceptualized through Ogilvy starring the Superstar, has been launched to spotlight the superiority of Dabur Red Paste in keeping problem-free healthful Oral Care, enabling every person to revel in the broad range of Indian delicacies. Mr. Amitabh Bachchan has made the track video greater fascinating with his singing, fashion, and look in no way considered earlier than avatar explaining how Dabur Red Paste, the World’s No.1 Ayurvedic Toothpaste, helps combat dental problems, making it the best answer for your Oral Care. The new marketing campaign providing the movie star will quickly hit the tv displays and will stay throughout unique digital platforms”.
Ritu Sharda, CCO, Ogilvy India (North), said, “We are honored to have been capable to collaborate with Mr. Bachchan on his model of the iconic ‘Eer Bir Phatte’ which he has superbly rendered for our iconic manufacturer Dabur Red Paste. To witness him sing and operate with such ardor was once an as soon as in a lifetime experience. We be aware of this is going to take the market by way of the storm and it’s going to be cherished by using everyone. So, simply press play and enjoy!” Prakash Nair, President and Head of Office, Ogilvy India (North), said, “When India’s variety one Ayurvedic toothpaste, Dabur Red Paste, and India’s favorite variety one cinema megastar Mr. Amitabh Bachchan bought together, we determined to go past simply an advert – we tapped into Mr. Bachchan’s classic, to land what could’ve been simply any other product superiority story.”
