Marvel fans worldwide are currently focused on one massive topic: Avengers: Doomsday. The long-awaited teaser for the December 2026 blockbuster has finally been unveiled in theaters and has already started circulating online, instantly reigniting excitement around the Marvel Cinematic Universe. As expected, the teaser has sparked intense speculation, fan theories, and endless debates about how the MCU is preparing to reshape its future.
While Avengers: Doomsday is dominating conversations, there’s another Marvel project quietly building momentum — and it’s arriving sooner than many people realize. Spider-Man: Brand New Day is officially scheduled for release in summer 2026, and interestingly, it will hit theaters before the next Avengers film. Originally positioned to follow the fifth Avengers installment, the release order has since shifted, placing Spider-Man front and center in Marvel’s upcoming slate.
Now, a new update suggests we may finally know when fans will get their first look at Spider-Man’s next cinematic chapter.
The Spider-Man: Brand New Day Trailer Could Arrive Around the Super Bowl
According to a trusted Marvel insider known for accurate industry insights, the first trailer for Spider-Man: Brand New Day is expected to debut sometime between early 2026 and the Super Bowl. When asked directly by fans about the timing of the trailer, the insider indicated that it would most likely arrive “around the Super Bowl or even earlier.”
The Super Bowl 2026 is set to take place on February 8, which means fans could be just weeks away from seeing Spider-Man swing back into action. Given Marvel Studios’ marketing patterns, this timeline feels extremely plausible.
Why the Super Bowl Is the Perfect Launchpad
Marvel Studios has consistently used the Super Bowl as a platform to unveil major trailers, especially for films that play a crucial role in shaping the MCU. Over the years, the event has hosted first looks and major previews for some of Marvel’s biggest releases, including films from the Infinity Saga and beyond.
Past Super Bowl trailer drops have included:
- Avengers: Infinity War
- Avengers: Endgame
- Captain Marvel
- Doctor Strange in the Multiverse of Madness
- Guardians of the Galaxy Vol. 3
- Deadpool & Wolverine
- Thunderbolts
This strategy has proven incredibly effective. The Super Bowl routinely attracts over 120 million viewers, making it one of the most watched broadcasts globally. For a franchise like Spider-Man — already a guaranteed crowd-puller — this kind of exposure only amplifies excitement.
Does Spider-Man Even Need the Hype?
Realistically, Spider-Man doesn’t need help selling tickets. He remains one of the most beloved and profitable characters in cinematic history. The success of Spider-Man: No Way Home is proof enough — the film earned an astonishing $1.9 billion worldwide, becoming one of the highest-grossing movies ever, even in a post-pandemic box office landscape.
Despite mixed reactions to some recent MCU projects, Spider-Man continues to be a symbol of consistency and fan trust. Brand New Day is widely expected to follow that trend, especially as it promises a fresh narrative direction and the beginning of a new era for Peter Parker.
Still, releasing the first trailer during the Super Bowl would ensure instant global attention, something both Marvel Studios and Sony Pictures would happily embrace.
Could Marvel Drop Multiple Trailers During the Super Bowl?
Marvel has previously surprised fans by releasing more than one teaser during Super Bowl broadcasts. With Avengers: Doomsday beginning its long marketing journey and Spider-Man: Brand New Day needing early momentum, the possibility of multiple Marvel trailers airing during the same event cannot be ruled out.
Since Spider-Man is a co-production between Marvel Studios and Sony, the Super Bowl offers a rare opportunity to promote both the standalone Spider-Man story and its larger connection to the MCU’s future.
What Spider-Man: Brand New Day Is Expected to Explore
Brand New Day picks up after the emotional ending of No Way Home, where Peter Parker made the ultimate sacrifice — erasing himself from the memories of everyone he loves. This new chapter is expected to show Peter fully committing to his role as Spider-Man, navigating the world without the support system he once had.
This storyline opens the door to a more grounded, mature, and emotionally complex Spider-Man, focusing on responsibility, isolation, and heroism at a deeper level.
Returning Stars and Major MCU Crossovers
Tom Holland returns as Peter Parker, continuing his journey as one of the MCU’s most iconic heroes. The film also features exciting crossovers with established Marvel characters, including:
- Mark Ruffalo as Bruce Banner / Hulk
- Jon Bernthal as Frank Castle / The Punisher
The inclusion of The Punisher has generated major buzz, hinting at a darker, street-level tone that fans have been asking for.
Zendaya and Jacob Batalon are also set to reprise their roles as MJ and Ned. While their memories of Peter were erased, how they re-enter his life remains one of the biggest mysteries surrounding the film.
Adding even more intrigue, Sadie Sink, best known for Stranger Things, joins the cast in an undisclosed role, fueling intense fan speculation about who she might be playing.
The Beginning of a Brand-New Spider-Man Trilogy
Perhaps the most exciting aspect of Brand New Day is that it’s designed to launch an entirely new Spider-Man trilogy. This means Marvel and Sony are committing long-term to Tom Holland’s version of the character, with plans to introduce new villains, deeper emotional arcs, and stronger connections to the broader MCU.
With Avengers: Doomsday looming on the horizon, this film could quietly set up Spider-Man’s role in the MCU’s next major crossover event.
Final Thoughts
While Marvel has yet to officially confirm the trailer release date, all signs point toward a Super Bowl 2026 debut for Spider-Man: Brand New Day. With the film releasing before Avengers: Doomsday, the studio will need to shift its marketing focus soon — and there’s no bigger stage than the Super Bowl.
If the trailer does premiere during the event, fans can expect record-breaking online engagement and a renewed wave of excitement for Spider-Man’s next chapter.
Spider-Man: Brand New Day is scheduled to release in theaters on July 31, 2026.